Munich, October 6, 2022. ProSiebenSat.1 is consistently pushing ahead with the realignment of its portfolio company flaconi. In this context, Bastian Siebers will become CEO of the online beauty provider effective as of October 15, 2022. Siebers was previously CEO of the Tengelmann subsidiary Babymarkt for seven years and has continuously expanded and developed the business of the online retailer during this time. He thus complements the current management team around CCO Dorit Posdorf and CFO Dr. Stefan Köhler. Since July, e-commerce specialist Karolin Wisch, who joined flaconi from Otto, has also been working on the further development of the online beauty platform as the new CPO. Finally, Alexandra Haupt will complement the management team as Chief Human Resources Officer from February 1, 2023. She was previously employed at Sephora.
Friedrich Thoma, CEO of the Commerce & Ventures segment of ProSiebenSat.1 Media SE: "We are very pleased to have found a proven and long-standing e-commerce expert for flaconi in Bastian Siebers, who ideally complements the team. Finally, the management is complemented with Alexandra Haupt and is thus strongly positioned again. Together, we will consistently drive the strategic and operational development of flaconi and lead the business to sustainable growth."
Bastian Siebers: "I am very much looking forward to soon being part of the flaconi team and to working with my great colleagues on raising flaconi's potential and shaping a successful future together."