Unterföhring, November 25, 2021. Tandem bungee jump instead of a visit to the theater. Couple house-running instead of a walk in the park: the new SAT.1 format "Liebe auf den ersten Kick - Die LOVOO und Jochen Schweizer Extreme-Dating-Show" breaks with conventional getting-to-know-you rituals: Three singles meet their dating app matches for the first time on action-packed adventure dates - and quickly find out with whom they really work as a team. Cooperation partners are the online dating app LOVOO and the experience provider Jochen Schweizer. In this context, the two brands belonging to the ProSiebenSat.1 portfolio are integrated via special advertising formats. This is the first time that the ProSiebenSat.1 Group's three business segments - Entertainment, Dating and Commerce & Ventures - have come together in a joint project.
The format, which will be broadcast after the last three episodes of "Hochzeit auf den ersten Blick," gives former candidates from previous seasons a second chance - with the help of the innovative blind date function of the LOVOO app: Here, the other person is initially shown in pixels, so that voice, humor and personality come to the fore. Flirt coach Julia Mattes, who provides advice to thousands of singles every week with her own live show on LOVOO, accompanies the dates with her expertise. The matched couples then experience their first personal dates on exclusive experiences from the range offered by Jochen Schweizer, for example a helicopter flight or a trip to the climbing forest. If the spark then jumps over, they experience another date, this time more action-packed. Here, the candidates quickly realize who they can trust and with whom they can better cope with extreme situations. Jochen Schweizer himself appears in the show as an experience expert, coach and motivator and explains the effects that shared experiences have on the process of getting to know each other.
Both partners extend the format cooperation on TV with campaigns on their digital channels and platforms. LOVOO singles get the chance to meet unmatched candidates via livestream. In addition, Jochen Schweizer organizes exciting action dates among the couples matched via app, which can be followed by the community via livestream.
The implementation of "Liebe auf den ersten Kick" is another example of ProSiebenSat.1's comprehensive portfolio. The editorial SAT.1 format was developed and produced by Redseven Entertainment, while Seven.One AdFactory was responsible for the conception and implementation of the special advertising formats. Portfolio's own brands Jochen Schweizer and LOVOO are title sponsor and placement and license partners.
Timo Weber, CMO Jochen Schweizer mydays Group: "The concept convinced us from the start and reflects our philosophy. Experiences are important in the life of each humans and particularly with Dating they help to meet more intensively. For the viewer, too, this offers unadulterated moments and exciting images of getting to know each other. That's why it was a logical step to integrate the Jochen Schweizer brand and the founder as an experience specialist into the 'Liebe auf den ersten Kick' format."
Anna Maria Wanninger, Managing Director LOVOO: "We are delighted that Jochen Schweizer and LOVOO have a match in this show, creating a very special getting-to-know-you situation that has not yet been seen on TV in this form. The combination of live video dating and unforgettable offline experiences fits perfectly to let the spark fly between two people."
Jobst Benthues, CEO Redseven Entertainment: "The social experiment 'Hochzeit auf den ersten Blick', originating from the Red Arrow Studios network, has also had an enormous fan base in this country since its launch eight years ago. With the follow-up format 'Love at First Sight,' we've developed our own innovative format that gives already familiar faces a second chance at big happiness - and in which all three of ProSiebenSat.1's business segments participate in cooperation with SAT.1."
SAT.1 will show the three episodes of "Liebe auf den ersten Kick - Die LOVOO und Jochen Schweizer Extreme-Dating-Show" from December 8, 2021 at 11:05 p.m. following the eighth season of "Hochzeit auf den ersten Blick," which can already be seen on SAT.1 and on Joyn every Wednesday at 8:15 p.m. since November 3, 2021.